William Ruto; Kenya's president-elect

William Ruto; Kenya's president-elect
William Ruto; Kenya's president-elect

President-elect William Ruto is one of Kenya's wealthiest men but has long portrayed himself as "hustler-in-chief" -- the champion of the poor and downtrodden.

Defying corruption allegations going back years, the ambitious 55-year-old clawed his way to the centre of power by playing on his religious faith and humble beginnings selling chickens by the roadside.

His duel against former prime minister Raila Odinga in the August 9 elections was something that he painted in simple terms.

It was, he said, a battle between ordinary "hustlers" struggling to put food on the table and the elite Kenyatta and Odinga "dynasties" that had dominated Kenyan politics for decades.

"We want everyone to feel the wealth of this country. Not just a few at the top," Ruto had said as he criss-crossed the country promoting his "bottom-up" economic plan.

The shadowy rags-to-riches businessman had effectively run as a challenger after a very public and acrimonious falling out with outgoing president Uhuru Kenyatta, who backed Odinga for the top job.

Despite a race dominated by mudslinging, Ruto on Monday struck a conciliatory tone after his win, vowing to work with "all leaders" after the outcome split the election commission and sparked fears of violence.

"There is no room for vengeance," Ruto said, adding: "I am acutely aware that our country is at a stage where we need all hands on deck."