Macron inaugurates 19M, a new place for fashion professions

Emmanuel Macron inaugurated Thursday the 19M, a new place for fashion crafts in Aubervilliers, in order to talk in particular about the learning and transmission of French know-how in fashion and luxury, indicated the Elysée. 

This imposing 25,000 m2 building, created on the initiative of the Chanel house, brings together eleven crafts houses, some dating back to the mid-19th century.

There are embroiderers, feather workers, weavers, boot and glove makers, suppliers to Chanel as well as other French and foreign luxury labels.

Arrived around 4:00 p.m., accompanied by his wife Brigitte and three ministers - Jean-Michel Blanquer (Education), Roselyne Bachelot (Culture) and Elisabeth Borne (Work) - the Head of State was to discuss with craftsmen and their apprentices.

The opportunity to highlight its action to boost learning, which should have reached a record 700,000 contracts in 2021, twice as many as at the start of the five-year term.

He was also to visit the workshops of Maison Montex (embroidery), Maison Lognon (pleating) and Maison Michel (hatter), to support a fashion and luxury sector which represents 1.7% of GDP and 600,000 direct jobs, and which in 2021 was the leading French exporting sector.

A new urban element installed on the border between Paris and Aubervilliers, the 19M was designed by Rudy Ricciotti, the architect of the MuCEM in Marseille, and will soon open an exhibition gallery open to the public.