Tangail eyes China for pineapple trade
Farmers hope GI tag boosts exports and local incomes
Farmers in Bangladesh's Tangail district, known for its high-quality pineapples, are setting their sights on the Chinese market to boost sales and income. Recognized as a Geographical Indication (GI) product, Tangail pineapples are celebrated for their sweetness and juiciness, and they are already making inroads into international markets, including the United Arab Emirates. This season's harvest is promising, with around 25 to 30 trucks transporting pineapples worth nearly 30 million Bangladeshi taka daily to major cities.
The Department of Agricultural Extension (DAE) estimates that the pineapple trade in Tangail could generate about two billion taka this season, significantly contributing to the local economy. Traders are optimistic about future opportunities, with plans to supply pineapples to China. The DAE is also considering establishing a processing plant to create value-added products, aiming to enhance exports and market potential.
Farmers are aware of the competitive nature of agriculture and recognize the need to improve the quality of their pineapples to compete globally. The GI recognition has motivated them to enhance production standards. As of late July and early August, farmers are eager to tap into the growing demand in China, especially after the GI recognition established the provenance and quality of "Madhupur Pineapple."
Despite the potential, challenges remain, including compliance with sanitary standards and logistics. Preliminary discussions with Chinese buyers are underway, focusing on certifying shipments under Good Agricultural Practices and negotiating zero-tariff access. A successful trial export could position Madhupur as a key supplier to China's urban market, significantly increasing returns for farmers and stabilizing prices in the domestic market.
